The
recent RazörFist rant
on the coming decline of the Marvel Cinematic Universe (which
is worth a watch) combined with the San Diego Comic-Con trailer for
Steven Spielberg's Ready
Player One adaptation
(which is worth
a watch if you think slapping a DeLorean and the Iron Giant and
whatever other pre-existing sci-fi/fantasy element you can think of
into a bigger budget version of a Seltzerand Friedberg Pop Culture
Schlockfest is your idea of good writing) got me thinking about
the current state of Geek Culture™ that's
existed since about 2007.
Every
major multimedia franchise that's been marketed to Hell and back
harder than Dante and Orpheus going on a bus tour is exhausting
itself. Let's explore.
The
Marvel Cinematic Universe is going strong, but audience fatigue is
definitely setting in. What started with 2008's Iron
Man has
turned into an impressive shared universe of movies building on each
other with characters and actors carrying over. Like classic comic
book storylines of yore, a disparate group of directors and writers
were kept in line by a firm editorial hand, guiding each successive
movie to financial success. As a lifelong Avengers fan,
I've benefited greatly from it, but entertainment trends last about a
decade, and the clock is ticking. After next year's two-part Infinity
War, I
expect things to change. Kevin Feige, the president of Marvel Studios
and the franchise's primary architect of success, has
his contract up in 2018. Disney/Marvel would be stupid to let an
organizer like that go, but in the off-chance that they don't offer
him a lifetime supply of Large Free Bags of Cash or if he decides he
wants to do something else, the quality will plummet. Audiences
are already starting to get restless, and if the quality drops lower,
they'll leave.
The
print version of Marvel is in even worse trouble. Since the market
crash of the 90s, the comics industry has been hemorrhaging readers
at an alarming rate and relying on big crossovers and shock
storylines to draw attention but not long-term readership. Right now,
Marvel's books are full of bad art, bad writing, no action, and
meaningless changes for the sake of controversy, and they the execs
are blaming
it on the audience “not wanting more diversity.” Because
calling your audience racist for not buying your books is a great way
to keep them.
Things
aren't that great for DC either. The Justice League cinematic
universe, or whatever they call it, is struggling to find its
footing. They make money, sure, but the only movie that's talked
about with universal approval is Wonder Woman. Worse, they've been
trying to rush the JLA movie out the door before the Superhero movie
bubble bursts, so it hasn't taken the time to develop characters or
the universe well for movie audiences. Its been a rocky ride for
them, and there
are persistent rumors that things aren't going that smoothly behind
the scenes either.
In
terms of print, DC's been capitalizing on Marvel's stumbles, except
instead of running with heroes and villains engaged in big
superheroic action, they're poised to follow Marvel's identity
politics right into the dumpster with dumb ideas like Batman:White
Knight, a
miniseries about turning the Joker into a literal Social Justice
Warrior and the protagonist.
Who
knows? Maybe it'll be a giant subversion of SJW culture because at
his core, the Joker is an abusive, violent psychotic with neon hair
who pretends to intellectual depth in order to justify his criminal
impulses...okay, so he's basically Antifa already.
Back
at Disney, Star
Wars has
been making a lot of money through marketing and movies, but its been
going as hard and fast as possible, and oversaturation is going to
hit back hard. The
Force Awakens and Rogue
One garnered
a large share of manufactured internet controversy touching on the
usual “Fans are sexist, racist, etc if they don't like it.” While
that's always true for some, it also doesn't change the fact that
both movies were competently made but largely mediocre and ultimately
forgettable. The
Last Jedi is
of course, riding on controversy to build its marketing momentum, but
depending on how that movie treats beloved characters like Luke and
Leia (we already know how TFA treated Han), its going to sour a lot
of people off of it. Speaking of Han, that
movie's been going through serious production woes, with the initial
directors being let go in the middle of filming.
Its
my own personal opinion, but I think that movie's going to be the
point where NuCanon flies off the rails and people start abandoning
it and no amount of identity politics controversy is going to put
butts in seats. Feel free to quote me on that.
Doctor
Who's ratings
have been slipping heavily in recent years, and a lot of people
I've talked to personally have been unhappy with the slipping quality
of the writing for a while. The recent casting of the first
female Doctor has again followed the manufactured controversy route,
except for the previous show runner calling
out the press for doing just that. It remains to be seen
whether it'll rebuild its audience, but I kind of doubt it will after
an initial bump of curiosity. It didn't work for comic books, why
would it work here?
The
Walking Dead has
been slipping and there's talk of what the
end of the series would be like. Outside of Negan and the
recent spoilers, nobody's really talking about it. Meanwhile the very
successful video game from Telltale Games will be ending its last
season in, you guessed it, 2018.
Back
at Disney one last time, the House Walt Built seems to be doing
nothing but live
action remakes of previous successes. Because treading water
is easier than drawing, apparently. Pixar (which is independent now,
but still close with Disney) can still animate, but they've been
moving more and more into sequel territory.
Game
of Thrones is
currently on its seventh season, and will
be ending after the eighth (which will, coincidentally,
probably air in 2018-2019). A
Song of Ice and Fire,
George R. R. Martin's book series that's the basis for the
show, still
has two books to go with no end in sight, thanks to the
glacial pace of Martins' writing.
As
for other massively popular fantasy book series adaptations, Harry
Potter continues
chugging along with the rest of the Fantastic
Beasts movies
and a Voldemort
Origin Movie on the way. Kudos to the fan film team
that got the blessing from Warner Bros, that takes moxie, but on the
other hand, giving a villain famous for being mysterious and sinister
an origin prequel is a good way to neuter said villain.
Just
ask Darth Vader.
All
of these are big, big franchises. All of them have a huge media
presence. All of them are seeing declining audiences or behind the
scenes trouble or relying on manufactured controversy to draw
attention. All of them are cornerstones of modern Geek Culture™
that have cottage
industries of t-shirts, toys, games, podcasts, mugs, etc. built up
around them.
My
gut tells me that 2018 will be the moment where it all comes crashing
down.
The
best part is, I don't know what's going to rise up to take their
place, which is the first time in a decade where I could say that.
Its
going to be a hell of a ride.