On a lark, I decided to check up on the
two local Barnes & Nobles and see what the state of the SFF
sections are like. I was also looking for some film noir in
a reasonable price range. No such luck there. One Music & Movies
section was almost completely swallowed by Funko Pop figures and
their dead-eyed stares.
The
second one had a small Buy One Get One stand and look what I found:
It was the only copy I saw in the store, too
The
first one was in a tiny suburb with a surrounding population that was
of the “Upper Middle Class and Above” class of Liberal. I don't
say this as a knock against DA LIBRULS, but to give context. It has a
Whole Foods and a Trader Joe's within a quarter mile of each other.
Bernie Sanders would love it.
The
context is important, because I noticed a subtle but significant
shift in SFF shelves. A lot more Witcher
novels than before. Way more than I'd ever seen in one place. The Jim
Butcher section was bigger. Frank Herbert's Dune
series took up half a section and wasn't just the first book anymore.
Robert Heinlein's area grew. There's a small patch of Michael
Moorcock books. The big, fat Chronicles of Amber
omnibus (that I already own) was back in stock. C. J. Cherryh had a
big section all to herself. Edgar Rice Burroughs had staked out a
little corner with the B&N editions of Tarzan
and The Martian Tales Trilogy
collection. The Weiss & Hickman Dragonlance Chronicles was on the shelves in a new-er edition. Friggin' Dragons of
Autumn Twilight and everything.
Sure,
George R.R. Martin's A Song of Ice and Fire
series took up an inordinately large section by itself. That's to be
expected since the HBO show is still a big deal. But aside from
Martin & Gaiman, the only real TradPub big names I was able to
recognize were Scalzi and Jemisin. I didn't even see Wendig aside
from his Star Wars
books.
Here's
the kicker: Military Sci-Fi, especially Baen books, had a much bigger
presence. In a very politically liberal section of town.
Crazy,
right?
Today
I checked out the other one, in a more regular middle class outer
ring suburb. Its more rural than the other one and has a wider
political demographic.
Similar
story. MilSF had a strong presence. Larry Correia had a strong
presence. Heinlein's section was bigger. Mercedes Lackey had a big
section. John Ringo had a big section/ Warhammer 40K had grown big
enough to take up its own shelf. Shelf space that, if you took away
the big promotional displays for Star Wars
thanks to The Last Jedi,
dwarfs the actual Star Wars
section of the SFF aisle.
This
isn't to say that boring LitFic SFF wasn't there. It is, but in comparison to almost a year ago?
There
is variety again.
Its no
secret that Barnes & Noble is struggling to stay alive. Selling
books keeps it alive. You know what has dedicated, loyal fanbases who
buy books? MilSF readers. Tolkien pastiche readers. 40K readers.
While the variety
has gotten better than its been in a couple years, early, early
SFF still doesn't have much going. The only Pulps are Lovecraft,
Howard & Burroughs (arguably the Big Three Pulpsters, but still,
I'd lose my mind if I saw Merritt on a B&N shelf).
There's
still the problem with boring cover art, but I did find one book that
stood out visually. Legacy of the Demon by Diana Rowland, whom I've
never heard of before. Its apparently the 8th
book in a series, but just look at that cover. A ruined tank in the
background, a big angry demon that's been shot a few times, and a
lady about to stab a giant cattle prod in its big, dumb demon face.
Action! Monsters! Pretty ladies kicking ass! I almost bought it on
the strength of a cover with stuff happening on it alone, but the
rest of the series has a lot of the standard “Protagonist standing
and looking at something intently” that's endemic to the field.
No
idea if the series is any good, but bravo, good cover.
Now, I don't think that this is some kind of sea change. I'm not sure if anything can save B&N in the long term aside from big changes in the big publishers, and I don't see that happening.
What
makes me consider this as a trend worth noticing, is that in the
second store, there was an entire (small) shelf dedicated to
Westerns. Westerns. I
can't recall ever seeing a Zane Grey book in a Barnes & Noble
before. Mark my words, Westerns are quietly creeping back to life.
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