This Friday much has been said in
Fantasy/Sci-Fi circles about the recently released 2016 AuthorEarnings charts. Specifically this chart:
Looks bad for genre fiction that isn'tRomance, especially Science Fiction, which occupies the basement. It
even pales next to Literary (large “L”) which only exists so that
university bookstores have something to sell to freshmen taking
prerequisite English classes because somebody at the New Yorker said
it was “powerful and moving.”
It looks like Sci-Fi is dying as
a literary (small “L”) genre, which is puzzling because almost
every single major blockbuster movie being made has at least some
element of science fiction going on (including superhero movies).
Actually, its not really puzzling at all, since movies still have to
make money for their studios, and therefore need to please audiences
across the globe, and guess what? China really likes action sequences
in movies they're investing billions of dollars into.
Sci-Fi's erstwhile brother Fantasy is
doing better, roughly on par with Mystery.
Now before you grab those “THE END IS
NIGH” signs, it bears looking at some of the colors on the chart,
specifically the purple of the Big Five publishing houses and the
blue of Indie. Indie Sci-Fi and Fantasy are much, much bigger than
Big Five. Now look at Literary, which is almost exclusively carried
by Big Five with barely any Indie presence.
What is working for Big Five Literary
is clearly not working for Big Five Sci-Fi, yet certain prestigious
award programs and online review outlets continuously laud the kinds
of authors that are published by and follow the editorial mandate of
the Big Five. Its still not selling.
Science fiction movies are huge, but
science fiction books aren't selling. Sort of like how Superhero
movies are huge, but sales at Marvel and DC are quite bad compared to
what they were a decade or two ago.
There are probably lots of factors
involved here, but I think a key one has been the steady march of
Science Fiction to pursue Literary (big “L”) legitimacy. Some
people want to write about rocketships but also want to get into the
Norton Anthology, so the rocketship is turned into a backdrop so that
they can write about “The Issues.” Or they try to couch their
genre in vague terms like Slipstream or Magical Realism, where you
get stories that plant the seeds of something imaginative but then
turns into a bunch of pages about a weird old guy with wings who may
or may not be an angel and nothing is resolved and it just ends with
a wet fart of ambiguity.
(“No, but you see, its a metaphor
about The Issues that were going on when it was written, you just
have to read deeper into the critical interpretations about it in
order to get it...” No. I get it. Its a critique of Latin American
culture in the unsteady 1950s. Its still a boring story and felt like
a waste of my time.)
See, the problem with navel gazing all
the time is that you can only come up with so many different ways to
describe the lint you find there.
Several years ago, when I would
frequently read io9 (I was naive!), there was a prevailing toxicity
in the comment sections regarding Sci-Fi/Fantasy, with many looking
down their noses at Fantasy because it Wasn't Realistic and while
things like Harry Potter were quite respectable, the rest of it was
basically rolling around in the mud while truly cultured people read
proper Hard Sci-Fi and Asimov help you if you dared to track Fantasy
dirt into Science Fiction's space elevator. It wasn't every comment,
but it was the prevailing wind and one of the reasons I, primarily a
Fantasist, stopped reading the site.
Unburdened with the yoke of
respectability, Fantasy is currently outselling Science Fiction, and
the few times I check back in on what's generally called “Pink Sci-Fi,” there is a heavy cloud of frustration that things aren't
selling well because people aren't writing about The Issues hard
enough and not handing out enough Vonnegut Asterisks to the people
they don't want polluting their waters. They are also thoroughly
convinced that they're right and that people just don't get it.
I'm
inclined to disagree, but then again, I un-ironically love
Beastmaster,
so I was never going to be part of that club anyway.
Now
let's look at the chart again. Comparing the Indie authors of Sci-Fi
and Fantasy brings them much closer together, yet Indies don't have
the marketing clout of the Big Five and have to rely on word of mouth
and self-promotion.
Now
consider this: sales of Big Five genre fiction are declining, and
there's rumors of stormy waters ahead at some very prominent
publishers. If audiences are leaving the Big Five because the stories
are boring and the community is a bunch of snooty CHORFS, but still
want to experience stories of wonder and excitement and adventure
because that's been a part of human entertainment since before the
Sumerians saw fit to etch the Epic of Gilgamesh onto clay tablets,
where will they go?
To
the communities that are excited about sharing new stories of
adventure and digging up authors whose works have been forgotten for
so long that they'll feel fresh and new to a generation just
discovering them.
Despite whatever disagreements might be
had in the Pulp Revolution Community (as loose as it is), the most
common feature is that none of us want to shut up about it and want
to throw musty old paperbacks at people we love (metaphorically)
because there is a tremendous amount of fun to be had in reading,
discussing, and arguing about them on the internet.
Because Fun Is Good For You.
The sales chart looks bad in the same
way that the asteroid looked bad for the dinosaurs. For the tiny
mammals crawling out of the impact crater and looking up at a
star-filled sky, its only the beginning a grand adventure.
1 comment:
Right on! I'll be sharing this.
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